On the Edge Campaign of the Year: New York Public Library

The video spread like wild fire. It had 2.6 million views (now more than 4.4 million), and more than 75,000 unique visitors went to the campaign website. The message urged supporters to write city officials. In the end, 130,000 letters were sent to City Council, and ultimately, $27 million of the proposed $37 million cut was restored in the budget.