On the Edge Campaign of the Year: New York Public Library
"The guerilla move of the viral YouTube hit alone makes NYPL a perfect candidate [for this award]," Convio's Blair Naylor says.
The judges agreed. "I really loved this campaign," Dane Grams said. "It was so great to see the little guy take on the big guy and have such success — and to do it in such a creative way."
- Companies:
- New York Public Library
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Telefundraising Campaign of the Year: Democratic National Committee
Special Events Campaign of the Year: American Jewish World Service
Multichannel Campaign of the Year: MSPCA Holiday Tree Campaign
Grand Control of the Year: The Nature Conservancy Hummingbird Membership
Complete List of the 2011 Gold Awards for Fundraising Excellence Winners
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