On the Edge Campaign of the Year: SCO Family of Services

GOLD AWARD
SCO Family of Services
Lady Gaga and Robin Hood Foundation Contest
Submitted by Big Duck

The Numbers
Number of Recipients: 5,000 of SCO’s
list/followers
Total Cost: $11,514.75
Income Generated: $500,000
Cost to Raise a Dollar: $0.02

It’s a pretty safe bet that anything involving Mother Monster is going to be pretty edgy. So it’s appropriate that this campaign presented and overcame logistical hurdles well beyond the scope of a more traditional fundraising campaign. During a two-week stretch in May 2011, SCO was one of five organizations up for a chance to win a combined total of $1 million. The challenge was to get people to vote for SCO through Lady Gaga’s Facebook page.