On the Edge Campaign of the Year: SCO Family of Services
SCO featured the contest on its website, produced a video about it and sent e-mails asking supporters to help spread the word, including easily customizable social-media messages to make sharing as easy as possible.
In the end, SCO got more than 400,000 of the total million votes cast and won the top $500,000 prize.
- Companies:
- Big Duck
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And the 2012 Winners Are ...
Complete List of the 2012 Gold Awards for Fundraising Excellence Winners
Fundraising Campaign of the Year: Leader Dogs for the Blind
Grand Control of the Year: National Center for Missing & Exploited Children
Direct Mail Campaigns of the Year: World Vision & The National Humane Education Society
E-mail Campaigns of the Year: Trust for Public Land and People for the American Way
Multichannel Campaigns of the Year: People for the American Way and Christian Appalachian Project
Special Events Campaigns of the Year: MIND Research Institute and Avow Hospice
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