On the Road to Postal Reform

Aside from postal rates, other issues in the bill that are important to mailers are the maintenance of service standards and below-the-line costs such as the payment of military retirement benefits and health-care costs.

But while postal reform is about controlling costs, it’s also about structuring the USPS for the future. Mail is more targeted, tailored and timely today than ever before, Benjamin says. The nonprofit message is unique and very effective in the mail -- more so than the Internet and other fundraising mediums -- due in part to the way it physically connects with people.