On-the-street fundraising can attract younger, more committed donors. But it’s not for every organization, and the only way to find out if it’s for you is to test it.

By Owen Watkins

Nine months or so later, if you have done this well, you can telephone them and ask them to increase their gift. They’ll do this for you, and they already are used to you using verbal communication, as this was how they were introduced to you in the first place.

Crucially, do everything you can to meet your donors’ expectations.