Trends: In Your FACE!

Expectations — the donor
By engaging with donors on the street, you have established a level of expectation in their minds. But knowing that you have done so and defining what it is are two very different propositions.

When you go to the store and buy a washing machine, your expectation is that your clothes will go in grubby and come out clean. When you support a charity, you might have been attracted by the cause, a personal resonance, or the appealing doggy/children/whale on the marketing collateral.