Trends: In Your FACE!
On-the-street fundraising can attract younger, more committed donors. But it’s not for every organization, and the only way to find out if it’s for you is to test it.
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Owen Watkins
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You typically can expect up to 15 percent of donors to drop off before they give you any money. Don’t take it personally; there are just some people that don’t know how to say “no” to a fundraiser.
You also can expect to receive complaints from the public and perhaps some board members or donors who think that your brand is being demeaned in some way by this “panhandling,” who believe it is bogus or wish to tell you that it would never have been allowed in “their day.” Ask them for a donation.
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Owen Watkins
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