Trends: In Your FACE!
On-the-street fundraising can attract younger, more committed donors. But it’s not for every organization, and the only way to find out if it’s for you is to test it.
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Owen Watkins
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You also can expect some “bleed” of your message. When you write copy, it’s perfect to the last phrase and semicolon. It’s a controlled medium, and you can be sure that you’re on-message.
When you undertake a face-to-face test, your fundraisers have been trained; they have their key points; and they have their prompt cards.
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Owen Watkins
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