Trends: In Your FACE!

Some missions lend themselves more obviously to this approach than others: Greenpeace has had significant success in scores of countries with its impassioned environmental demands, and Children International has recruited approximately 70,000 new child sponsors in the United States. Both organizations have used Main Street, USA, as their office and been successful in doing so. Crucially, they have been able to translate their complex goals into a set of compelling arguments as to why you should give them your money.