Trends: In Your FACE!

The role of the nonprofit becomes that of managing the agency, rather than managing the canvassing staff. A face-to-face fundraising operation on any scale is a highly people-focused enterprise.

If your expectations of your program are more limited, then you could consider running an in-house operation. This approach has had a certain amount of success in the United Kingdom, but the cautionary word is to ensure you do not over-extend your operation. If you do, you’ll lose much of the benefit of doing it in this way and take on all the risk.