Trends: In Your FACE!
On-the-street fundraising can attract younger, more committed donors. But it’s not for every organization, and the only way to find out if it’s for you is to test it.
The in-house approach especially suits organizations that have a physical location with foot traffic, such as museums or visitor centers, where the fundraising staff has access to almost exclusively warm leads.
Training
Whichever route you choose, training is one of the pillars of success. If you retain an agency, then you should rely on it to carry out the professional training as well. If your messaging is not at the point where it is street-ready, the agency folks will help you.
- Companies:
- DialogueDirect
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