Trends: In Your FACE!

Successful fundraising is built on delivering effective and timely training to fundraising staff. Even the friendliest of streets can be intimidating places, and having the support of knowledgeable training staff brings success more easily to fundraisers — even those who are experienced.

‘Onboarding’ the donors
This is the single most important part of face-to-face fundraising. You have made a personal plea to your new donors; you have explained why their support is essential; you even bothered to put someone on the street to talk to them. This should inform how you subsequently deal with your new donors, many of whom will have agreed to a one-time or recurring electronic funds transfer from their bank accounts.