Focus On: Capital Campaigns: Beyond Bricks and Mortar

Fundraisers who think that donors to a capital campaign wouldn’t be interested in supporting their organization otherwise often are missing out on a valuable funding source. Development personnel are finding that, like the old adage says, all ships do, indeed, rise with the tide.

Ongoing communication with donors following a capital campaign is essential to building the long-term capacity of a development program and, in turn, “sets the stage for subsequent campaigns to address other strategic organizational priorities,” says Mark J. Zachary, CFRE, senior vice president of Ketchum, a fundraising consulting firm based in Dallas and Pittsburgh. He adds that it’s vital to emphasize the genuine partnership that arises through gift support.