Once your capital campaign ends, the right approach can keep those donors giving at a higher level.

By Alicia Orr Suman

FS: What are the keys to cultivating relationships with capital campaign donors so that they will be encouraged to donate to future campaigns and to ongoing efforts?
Clark: Working in partnership with the Foundation Office has been key to the success of the capital campaign, and it’s something we look forward to continuing. We’ve seen a good partnership evolve out of what could have been a very territorial relationship. Often it’s seen as, “No, those are my names, and I don’t want you to use them.” We’ve really overcome that obstacle, and I think it will benefit both sides in the long run.