Once your capital campaign ends, the right approach can keep those donors giving at a higher level.

By Alicia Orr Suman

Zumwalt: We were very diligent about segmenting our campaign so as not to have one negatively impact the other. With names from the database, we pulled them out of the solicitation stream once their name rose to the top, where they were ready to be approached for the capital campaign. So they would not be receiving both efforts, they’ll remain off the traditional solicitation file until the year before their pledge matures, at which point they’d be brought back in.