Once your capital campaign ends, the right approach can keep those donors giving at a higher level.

By Alicia Orr Suman

FS: How will you increase annual and ongoing giving for those donors who you can now identify as able and willing to give more?
Clark: We’re being mindful of the payoff times associated with some of the larger gifts, so that if they are paying it in several installments over a couple of years, we would not approach them again until after that commitment has been met.