Focus On: Capital Campaigns: Beyond Bricks and Mortar

One possibility moving forward would be forming combined giving clubs, where we could recognize gifts to the college and station together and that would get people up to [a higher giving] level faster. It would allow us more opportunities to recognize these supporters.

Scarano: A component of our fundraising program is varying types of planned giving, so there’s the opportunity of doing more in this area with donors to the capital campaign. We will invite people to make long-term investments, introduce donors to the idea of leaving a gift in their will, transferring some stocks, making us the beneficiary of an insurance policy, making arrangements for matching gifts from their place of business, to being part of a pooled income trust.