Focus On: Capital Campaigns: Beyond Bricks and Mortar
Once your capital campaign ends, the right approach can keep those donors giving at a higher level.
Zumwalt: For the capital campaign, a Steering Committee had been formed of $100,000-plus donors. After the campaign, the Steering Committee became our new Major Gifts Committee. We’re working on some new projects now that will try to cultivate the donors from the capital campaign into a longer-term relationship with us.
Related Content
Comments
