Once your capital campaign ends, the right approach can keep those donors giving at a higher level.

By Alicia Orr Suman

FS: What types of communications media have you found work best with capital campaign donors — and how will this factor into your future communications with them?
Clark: Of the $4 million in large gifts, $3.9 million were generated in some part by face-to-face meetings. Going forward, we want [to continue] that personalized contact. It’ll take some retraining for our staff to think about personal face-to-face contact, but it’s a great opportunity for us to think out of the box, get out of the building and continue growing the great relationships that have already been planted.