Once your capital campaign ends, the right approach can keep those donors giving at a higher level.

By Alicia Orr Suman

Scarano: The telephone is a very effective tool in making personal contacts with donors. I call to say a personal thank you, or if I know I am going to be in the area of a long-time supporter or major donor and want to plan a visit or at least call them. It doesn’t have to be a $1,000 donor to make that personal contact, because making the call is a simple way to say thanks.