Focus On: Capital Campaigns: Beyond Bricks and Mortar

Scarano: The tone of the letter is always, “Can you help us reach our goal?” Whether it’s the initial effort, a thank-you letter or a follow-up newsletter, we try to relate it back to the goal we’re trying to achieve. Then we do two newsletters a year, and both will have an update about the progress we are making with the capital campaign. Other than that, we’re staying with our regular mailing schedule, which includes nine appeal letters during a calendar year (including the two newsletters) and inviting donors to participate in two special events — a November calendar raffle and our annual golf tournament held in June.