Focus On: Capital Campaigns: Beyond Bricks and Mortar
Once your capital campaign ends, the right approach can keep those donors giving at a higher level.
Zumwalt: For follow-up, we’re planning some fairly targeted direct mail geared to communicating our needs for some softer projects. These mailings will take more of a high-education, warm-fuzzy approach, detailing our needs whether it be for new ICU beds or looking for support for our community outreach programs.
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