Once your capital campaign ends, the right approach can keep those donors giving at a higher level.

By Alicia Orr Suman

Also, we host an annual donor recognition dinner and included donors going back three years, so that brought a lot of the capital campaign donors out to get recognized at our dinner just as all of their pledges are maturing.

And we’re doing more with donor recognition, at all levels, for example, recognizing those employees who gave by payroll deduction based not on the dollars they gave but the hours committed that their gift represented. That way, every gift is recognized for the level of commitment without regard to pay rates.