Once your capital campaign ends, the right approach can keep those donors giving at a higher level.

By Alicia Orr Suman

Now hear from representatives of three non-profit organizations about how they’ve worked to integrate capital campaign donors into their continuing giving programs.

Interviewed here are Pam Clark, station manager of WDCQ Public Television located at Delta College, a community college in University Center, MI; Sister Peggy Scarano, OP, development director for the Dominican Sisters of Sparkill, a suburban New York-based congregation of women religious that raises money for the care of retired and infirm members, their ministries and for missions in Pakistan and Peru; and Richard Zumwalt, executive director of the Foundation Council at OSF Saint Anthony Medical Center, a 100-year-old hospital in Rockford, IL. The foundation was formed in 1991 to support OSF programs, including community outreach, capital acquisitions and endowment.

FundRaising Success: Describe your most recent/or current capital campaign.
Pam Clark: We had a goal to raise $5 million out of a total $8 million needed for a conversion of our PBS TV station to a new digital format. Since this is something required by the government, we received a federal grant of about $2 million, plus we had cash reserves and some college construction dollars totaling about another million. ... We have done very well and are at the $4 million mark now. We still have some outstanding commitments that haven’t come through yet with the actual donations, but I am optimistic that many of these will come through in the early part of 2004.