Once your capital campaign ends, the right approach can keep those donors giving at a higher level.

By Alicia Orr Suman

Richard Zumwalt: Our most recent capital campaign was completed in 2001. Its purpose was to help raise funds to build an ambulatory care center, a 90,000-square-foot addition to the hospital, which basically added a new entrance and enhanced access to services. The total cost of the project was $22 million. We committed to raise $3.5 million for the project, and we actually exceeded our goal by $1 million.