Once your capital campaign ends, the right approach can keep those donors giving at a higher level.

By Alicia Orr Suman

FS: How do your capital campaign donors compare with your regular supporters?
Clark: PBS stations in general get lots of smaller donations — people giving $35, $100, sometimes $200 to get the free tote bags and videos. But we have a foundation that’s associated with the college, so we went to these non-broadcasting donors and had great success generating some bigger gifts.