Focus On: Capital Campaigns: Beyond Bricks and Mortar

Interestingly, we’ve found that many of our individual donors — those who give the regular, but smaller gifts — are on the board of the foundations that support us through larger donations. So there is a crossover.

Scarano: All of the people on our current donor file were approached with the capital campaign appeal. We initially sent a letter during the third week of July announcing the campaign. But we had already done some pre-development work including soliciting grants from foundations we had worked with in the past, as well as making contact with some individual people of wealth.