Focus On: Capital Campaigns: Beyond Bricks and Mortar
Once your capital campaign ends, the right approach can keep those donors giving at a higher level.
Zumwalt: We’ve always relied on our strong patient support, and this was no exception: 75 percent of our donors to the capital campaign were from our traditional donor base, and 25 percent were new faces. But in an interesting twist, only 60 percent of the dollar donations came from the traditional donor group and 40 percent came from those new donors. So our new group proved to be more major givers.
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