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Robin Fisk
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So it seems that fundraising departments at least are seeing that a single database is for the greater good over departmental needs. Furthermore, the costs of having two databases outweigh the benefits: The report shows that the greatest challenges of separate systems are passing data between the systems to keep them up-to-date, or worse, re-keying that information. So most don’t. And if they don’t how, will they ever get the 360-degree view of each donor they were promised?
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Robin Fisk
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