Hands Off ... It's My Data!

The solution to this also has its root in the organizationwide database question. Imagine you’re a consumer visiting a charity website for the first time. You go to the online store and buy some Christmas cards, for which you need to register. You then want to top up your purchase with a donation, but in order to do that, you have to register as a donor (in the organization’s separate fundraising database) as well. Apart from inconveniencing the customer/donor, it somehow gives a clue that this charity may not be running as efficiently as it could — two registrations for a simple transaction.