One Good Idea: Affinity Credit Cards Garner Big Rewards for Small Organizations

The smaller-organization-friendly program is a free offering from New York-based CardPartner and Kansas City-headquartered holding company UMB. According to the CardPartner Web site, the only obligation to the organization is to commit to the CardPartner program for three years.

CardPartner Senior Director of Sales and Marketing Douglas Davis says the program is free because nonprofits handle their own marketing, and they don’t have to surrender their donor lists. CardPartner provides organizations with an electronic media kit, which they then integrate into their own appeals.