One Good Idea: Affinity Credit Cards Garner Big Rewards for Small Organizations

“[The nonprofits] really have everything they need; they can just include the [credit card] offer in whatever way they are already marketing,” Davis says.

Affinity credit card programs usually are not an option for smaller organizations because big banks handle all of the marketing, Davis says. And, because nonprofits are doing their own marketing for the program, CardPartner doesn’t ask them to turn over their donor lists.