One Good Idea: Affinity Credit Cards Garner Big Rewards for Small Organizations

“It may not seem like a lot at first, especially for a smaller organization,” he says. “But over a few years it accumulates.”

Aggressive list and awareness building are major factors in the success of an affinity credit card program. To that end, organizations that partner with the company get credit cards that display unique designs related to their causes. For example, a wildlife organization may have cards that show owls and bears.