One Good Idea: Affinity Credit Cards Garner Big Rewards for Small Organizations

Most of the organizations CardPartner works with have between 500 and 80,000 supporters, Davis says.

“There’s a feel-good factor [for the person who carries the card],” he says. “We call it the ‘front of the wallet.’ Your credit card says something about you. You’re not just taking someone out to lunch. You’re telling someone something about you, whether it’s losing somebody to a disease or showing your love for marching bands.”