Case Study: One of the Largest Church's Purpose-Driven Mobile Program

[Editor's note: This article is a summary of the presentation, "Saddleback Church: How One of the Largest Churches Nationwide Has a Purpose-Driven Mobile Program," presented at the DMA 2010 Nonprofit Mobile Day last Thursday.]

Saddleback Church serves the Southern California community through more than 200 ministries, eight worship venues, a variety of counseling and support programs, Bible studies and seminars, local and global outreach programs, and a broad network of small groups meeting in local homes. It is one of the largest churches in the United States. Rick Warren, the pastor of Saddleback, is well-known beyond his church. His book, "The Purpose Driven Life," has sold more than 30 million copies. In January 2009, Warren delivered the invocation at President Obama’s inauguration ceremony.