Case Study: One of the Largest Church's Purpose-Driven Mobile Program

Saddleback aggressively experiments with new technologies. If something doesn’t work for the church, the costs are so low that it can move on. And as one of the largest churches in America, it has the scale to show that what it tries works or doesn’t work.

Why mobile? As Doug Hart of Saddleback said, “We want to be where people are, and mobile is where people are.” People are distracted. Whether you’re a brand or a nonprofit, you’re fighting for every person’s attention. Text messaging is one of the best ways to cut through the clutter.