Case Study: One of the Largest Church's Purpose-Driven Mobile Program

Saddleback started off by adding text message polling to services on major holidays like Easter. Those services are broadcast on XM Radio and streamed on the Web. Text messaging allows those outside of the church itself to become active participants in the service.

After a successful test, Saddleback took the polling a step further. Polling on its own was meant to build community cohesiveness. The next step was to use text message polling as the initial "touch" of its new member engagement process. When the audience members responded to the poll question — in this case about their spiritual state of mind — they received a text back, asking them to respond with their e-mail addresses to learn more about Saddleback. If they responded to the prompt, and many people did, that information was passed via Ez Texting’s API into Saddleback’s own communication system. Depending on the answer to the response to the spiritual state poll, people received target e-mails.