One-on-one connections with donors help The Friendship Circle take the ask out of fundraising.

By Abny Santicola

FS: What were the benefits of the walk?
RLS: This was a perfect vehicle to reach out to a broad amount of people and have the volunteers themselves send out letters. Using the ‘friends asking friends’ [online technology] was perfect for an organization like ours that has a lot of people who really care deeply about what we do. They’re personally involved, but I can’t physically meet with every one of them and say, ‘Can you take us to your friends?’ So this was a wonderful vehicle. I think for an organization that has a lot of people personally involved that have an interest in it, the ‘friends asking friends’ program is the perfect fit.