Online Auctions: Going Once, Going Twice

1) Drive more bidders (demand) and acquire more/better items (supply).

2) Engage their donor base.

3) Provide quantifiable value to sponsors and item donors.

4) Get their fundraising cause online.

Some challenges that exist for all fundraisers, as well as those doing online auctions, is the changing donor environment and way donors look at giving. According to Carson, donors are becoming more savvy, demanding more for their charitable dollars; want to give more, but with more control; want to actively participate in organizations; feel the “joy” of giving is hard to come by; and often find fundraising interactions unsatisfying.