Online Auctions: Going Once, Going Twice

Your goal as a nonprofit in combating this donor climate, Carson said, is to provide an easy, fun and convenient way for donors to interact, participate and contribute by making fundraising experiences more enjoyable; letting donors know their time is appreciated; measuring the giving interests of generational givers, e.g., pre-boomers, boomers and post-boomers; and looking for new ways to interact and stay connected with donors who already are giving.