Social Media: Marketing Myths and Universal Truths
Online communities present great opportunities to raise funds and spread the word about your mission, but what is fact and what is fiction in this complicated medium?
By monitoring and taking part in conversations where they are advertising, marketers can address any concerns or negative feedback about the brand that may be expressed by members of the community. And, by exploring social-media sites in the target market before pursuing a campaign, marketers can ensure that target sites include high-quality, user-generated content and focus is aligned with the corporate brand.
- Companies:
- Coremetrics
- Places:
- San Mateo
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