Social Media: Marketing Myths and Universal Truths

Challenges such as structuring the appropriate campaign for target audiences, measuring engagement and results, and proving ROI still remain for social-media marketing. But many of these perceived challenges are, in fact, based on myths rather than real-life truths about the potential for success.

What is social media?
At its highest level, social media is defined as the online technologies and practices that people use to share opinions, insights, experiences and perspectives with each other. The focus of the interactions can be personal interest, consumer-oriented or business-to-business.