Social Media: Marketing Myths and Universal Truths
Online communities present great opportunities to raise funds and spread the word about your mission, but what is fact and what is fiction in this complicated medium?
Marketers are adapting to social media in a number of ways. Tactics include transforming customers into fully vested brand champions by adding social-media tools — like blogs, discussion forums and wikis — to their existing Web sites, as well as exploring existing online communities that can offer the ability to target audiences beyond existing customer bases.
- Companies:
- Coremetrics
- Places:
- San Mateo
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