Social Media: Marketing Myths and Universal Truths

Myth: Social media requires a radical change from the current online advertising approach.
Truth: Many of the same principles, and even the same advertising units, that apply to standard online marketing campaigns can be reapplied and repurposed for social-media campaigns. Since users of these social-media sites are generating significant volumes of content that is highly specific to their needs and interests, ad-targeting systems on the sites that ensure relevancy between advertising and user-generated content can supercharge online inventory for an advertiser.