Social Media: Marketing Myths and Universal Truths
Online communities present great opportunities to raise funds and spread the word about your mission, but what is fact and what is fiction in this complicated medium?
Myth: Social-media sites are good for consumers, but the options for the B-to-B marketer are minimal.
Truth: The basic principle behind a social-media community is to bring together peers to share experiences and knowledge. In the business environment, social-media sites can be used to help professionals make better decisions, from IT purchasing to health insurance benefits. In fact, research shows that purchasers are turning to user-generated content sites to help make their purchasing decisions.
- Companies:
- Coremetrics
- Places:
- San Mateo
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