Social Media: Marketing Myths and Universal Truths
Online communities present great opportunities to raise funds and spread the word about your mission, but what is fact and what is fiction in this complicated medium?
For example, the 2007 ITtoolbox/PJA IT Social Media Index: Inaugural Survey Results shows that executive decision makers spend an average of 3.5 hours a week consuming or participating in social media — the highest usage profile of any IT audience. And that nearly two-thirds of IT professionals surveyed believe that social-media content and user-generated tools have made for a more informed purchasing decision; more than three-quarters believe they have made their lives more efficient.
- Companies:
- Coremetrics
- Places:
- San Mateo
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