Social Media: Marketing Myths and Universal Truths
Online communities present great opportunities to raise funds and spread the word about your mission, but what is fact and what is fiction in this complicated medium?
Tapping into B-to-B, user-driven communities allows advertisers to reach an attentive target audience and leads to positive marketing results.
Myth: The barrier to entry in social-media marketing is too high.
Truth: Marketers can lower the barrier to entry for social-media marketing by taking advantage of existing online communities focused on their businesses or industries. Rather than undertaking the creation of their own online communities and social-media tools for their existing customers — which can be a significant drain both on time and money — advertising with existing social-media sites both lowers costs and allows marketers to reach out to new customer bases.
- Companies:
- Coremetrics
- Places:
- San Mateo
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