Online DRM Strategies

Dialoguing with online constituents means generating ways that enable them to feel apart of the organization and its mission. The following three things are necessary components to any online communications to constituents:

1. Inform. Education is a huge component to this strategy. Provide baseline information that helps constituents fundamentally understand what you do.
2. Emotion. Getting constituents emotionally connected is important. Tapping into the intellect and emotions is a powerful part of getting people to care about your cause, Patrick says.
3. Demonstrate success. Show that what you’re doing is working.

This last point, demonstrating success, is extremely important but something that Patrick says a lot of organizations don’t do. They’re good at informing and building an emotional link to constituents through the human element of the services they provide, but often they forget to go back to donors and report program outcomes.