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Once your constituents feel a connection to the organization, the next step is getting them actively involved. If you’re an advocacy organization, that means helping them do outreach on your behalf to legislators. This serves a dual purpose for the organization. One, it demonstrates to legislators grass roots support for your cause and two, it empowers constituents to feel like they’ve contributed to the advancement of your organization’s mission. Another way to involve constituents is through surveys. This helps your organization understand their interests, involves them and also demonstrates that your organization values their interests. All good things.
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Abny Santicola
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